Branding
Imagine Dragons is an American indie/rock band originating from Las Vegas, Nevada and consisting of lead vocalist Dan Reynolds, lead guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman.
Logos:
The band 'Imagine Dragons' has kept the same font and typography of its' logo and name throughout all their artwork and promotion. This has caused it to become instantly recognisable and familiar to fans and audiences alike. The font itself is a slightly gothic and modern design that creates an air of mystery and slight darkness but more than anything showcases a distinct identity that is prevalent in the music and the band itself. Even the name adds to the bands brand of uniquness and creativity. It is actually a pseudonym, an anagram of their 'real' name, known only to the band and their families. This further emphasises their interesting persona and mystery that draws audiences to this rock band.
Fashion:
The predominant colour and vibe you get when looking at photos of Imagine Dragons' band members is black. They often wear very dark and non-descript clothing which emphasises their rock and alternative music genre. They appear sombre and mysterious in a way that intriuges the audience and makes you want to seek answers in their music. They mostly dress in casual clothing, jeans, t-shirts, leather jackets, as opposed to the lavish opulence of cocktail dresses and suits that it common place among celebrities at award ceremonies and other similar events. This choice of fashion causes the band to seem very 'normal' and down to earth which is paramount in provoking a connection with the audience and showing their music is authentic and real.
Mode of address:
The band are quite private when it comes to goings on in their lives and the band. They have done a fairly limited number of interviews and dealings with the media which has only had the effect of increasing their intriuge and boosting their music views. When interviewed though they are both funny and genuine, showing they are in fact just a group of four friends who share a love of music. They are also very good with their fans, never ones to turn down a chat or a photo and have been touring for almost 5 years straight. This casts them as hardworking and authentic in their passion for music and fans.
Social Networking: As all artists nowadays, Imagine Dragons have instagram, facebook and twitter accounts where they post tour photos and fanmail. Each band member also have their own accounts where you get to know each member individually and get a sense of their personality and differences. For example, lead singer Dan Reynolds often posts deep and insightful tweets that reflect the bands unconventional and alternative brand, nothing fake or vain when it comes to the way they portray themselves through social media and thei music and image itself.
Pictures:
In photographs taken of the band they often stray towards a monochrome colour scheme of black and white which emphasises their dark and mysterious atmosphere and causes them to seem edgy and interesting, a rock band with a twist. They are always appear very serious, photoshoots with low key lighting and dark mise en scene. Their album covers similarly reflect this, often very artistic and creative but with a dark and eery twist. It shows the band as being very unconventional and unique, alternative in their pictures and artwork as well as their music. However their fun attitudes does come out when in spontaneous photos or at award ceremonies where they don't take themselves too seriously.
