MEDIA
How my media products challenge forms and conventions of real media products
Editing:
The editing in a music video is a crucial aspect that has to be done right for a professional and effective finish. In my music video, it contains the usual editing techniques of cuts, but it also uses an unconventional and rarely seen editing technique of a split screen. I decided to include this as I felt that, despite showing both of the different personas in clips in the video, I didn't think the idea and the message of the multiple personalities was clear enough for audiences to catch on to. Therefore I had an idea for a shot where both of my artists personas are in the same frame and looking at each other. Therefore I wanted to do a cloning technique which was going to be tricky to do, but I researched it and did a practice shot which worked out quite well. However, when it came to filming it for my music video changes in lighting and other issues proved it to be nearly impossible. I therefore adapted the idea to a split screen which still carried the same connotations. I think the outcome has the desired effect albeit looking a little bit amateur. It works well with the idea of my video and its storyline and while not often seen in other music videos I think it can have a big impact and look really good. A great example is Kylie Minogues music video to 'Come into my world'. A similar thing is something that I would have loved to of done but it calls for more sophisticated filming and editing software than I had available to me.
Digipak and Poster:
For my digipak and it's poster I have followed a mostly black and white colour scheme. This isn't particularly common for these kind of media products - particularly those in the Pop music genre. I feel that it is quite effective and conveys an indie and edgy mood along with slight melancholic undertones that matches my accompanying music video. The same colour scheme running throughout all the products give them all a sense of synchrony and as though they belong to each other rather than all being separate products. In my digipak I also have panels that don't have pictures of my artist on as I didn't want it to be too much. This isn't often seen as the general idea of them is to show off your artist as much as you can to cause them to become familiar and recognised. I instead have a couple of different photos of blossom as this links in with my title of 'Bloom' and also connotes the journey of self-discovery and growth my artist has gone on and how she's only now discovering the extent of her talent as she makes her breakout into the music industry.
Filming:
When filming music videos, directors have the highest quality pieces of equipment at their disposable but when filming my own video I could only use what I had available to me and the only camera I had was my Sony DSC-WX350. This is only a little digital camera that I use for my various photography and filming on holiday. It has a good camera quality and is very light so easily transportable but it is not up to the standard of bigger, professional cameras. Therefore I was quite pushed to produce a professional looking music video that was of a high enough quality. However I managed quite well and the camera was up to the task, filming to a very high quality. This proves that you don't always need fancy equipment to produce a professional product. Alongside this I also used a Steadicam that I borrowed from my school. Although it didn't work particularly well due to my camera being too light, it did help in creating smooth camera movements so that the performance shots weren't static and boring. The main factor that added to my filming was the location I used itself. Choosing a location such as Purton Boat Graveyard isn't somewhere you would typically see in a music video but this was what made it unique and diverse.
